These days, it’s getting tougher and tougher to differentiate between those who are passionate, ambitious individuals with legitimate people skills, and those who are just looking to make a quick buck. Even more unfortunate is the fact that the former group tends to get unfairly lumped in with those in search of get rich quick schemes. However, the best way to tell the businessmen/businesswomen from the fakers is by looking at the fruits of their labor.

Direct sales (MLM) is the purest form of business left alive in today’s modern America. Also called Network Marketing, it requires a type of caliber in a person that can’t necessarily be taught.

One needs to be able to see a need in a person, and find a way to speak to it without coming across as pushy or overbearing. And on top of all this, the person needs to have it in them to build a network of clients that they are solely responsible for. No one to get leads for them, no one to push them to sell harder, and no one to provide ways out. This is their business, and no one else’s.

As it stands today, network marketing is, across the board, creating success stories for small business owners around the world. During these extremely difficult economic times, many have found it necessary to find means of bringing in extra income on top of their barely sufficient salaries. Direct selling has provided individuals with the determination to finish a job they start the opportunity to not only make ends meet, but live comfortably after working hard at establishing creditability amongst various circles in their preferred business ecosystems. Many people have gone so far as to replace their previous salaried roles with their new-found business models, thanks to a rigorous yet rewarding career path offered to them via MLM clients.

Again, it is important to separate the businesspeople from the fakers. These are difficult times, and there are wolves in sheep’s clothing out there. Individuals who are growing desperate are turning to those who promise the world and deliver only heartache. But as the network of direct sellers grows larger and more influential, it is only a matter of time when the roles will be reversed, and the network marketing success stories shared by so many will become commonplace for those with the motivation to achieve.

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