Meet the young entrepreneurs who are slowly de-toxifying the beauty industry one product at at time.
Gabrielle Flank is the co-founder of the Frosting Company and a childhood cancer survivor. In fact, it’s her very struggle with cancer which inspired her joint venture with sister, Brittney. This is their story.

Having endured over two and half years of chemotherapy treatments, Gabrielle is intimately aware of the harmful chemicals inherent to her favorite beauty products.

Cancer patients often struggle with hair loss, brittle nails, and extremely dry and sensitive skin in response to the body’s sudden influx of chemical treatment. As a result, the number of beauty products available to patients is slim to none.

“The Frosting Company is much more than just a business to us,” says Gabrielle. “It’s a platform to educate others about the importance of natural bath and beauty products.”

For the young entrepreneurs, the key is to find products that use all-natural rather than organic ingredients. The word, organic describes the origin of a chemical rather than referring to safety. For instance, essential oils notoriously rely on organic preservatives which contain allergens and skin irritants.

Another good rule of thumb is to go with the least number of ingredients. The fewer the ingredients, the easier it is for your skin to digest and absorb. “Your skin is your largest organ and a large percent of what you put on it is absorbed directly into your bloodstream,” reminds Gabrielle.

With their passion and love for natural products, the young entrepreneurs decided to create their own line of artisan products free of gluten, parabens, sulfates, phthalates and artificial preservatives and manufactured according to fair trade practices.

the frosting company beauty line

Plus, you can donate directly to the St. Jude’s Children Research Hospital directly on their site. “One thing that has always been important to us is giving back and making sure we are able to positively impact others,” says Brittney.

The sisters are always looking for ways they can help others, whether by bringing a smile to someone’s face, or a posting a positive and uplifting message on Instagram, or making surprise rounds in the hospital. What’s more, they’re not alone.

Grab your frosting and head to YouTube, where makeup artist, Andrea Pellegrini, who recently underwent chemotherapy for breast cancer has created a YouTube vlog called Baldly Beautiful.

She covers everything from how to tie up a glamorous headscarf to adding a little glow to your cheeks to help other women champion their treatment days.

There you have it. One health-minded beauty line and several supportive tutorials later, these young entrepreneurs are steadily paving away for a brighter tomorrow.

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Colleen Patterson is the content marketing manager for Muses, the only digital growth app focused on building long­-term relationships. She’d love you to get involved.