What do I mean by social media at scale?
Consider the micro-influencer. Definitions vary, but the average micro-influencer maintains between 10K-200K social followers a day. Let’s say you leverage 20 micro-influencers each with 10K followers. Suddenly, you have access to 200K people who follow those 20 different accounts. That’s social media scale.

There’s another way to scale, beyond rote reach. Consider social media at scale in terms of repetition.

Marketing efforts that micro-influencers repeatedly result in the best balance between reach, engagement and conversions. The increase in popularity surrounding micro-influencers is largely due to the mutual level of loyalty that they share with their audiences. They’re accessible, authentic, and they remind us of our friends.

Imagine activating hundreds of micro-influencers to seed your content at once. Rather than relying on one mega-influencer to post about one of your products to their million followers, you’ve initiated a ripple of content repetition that actually generates engagement.

For the price of one mega-influencer endorsement, you can generate 200x the content with a much higher likelihood of qualified leads.

Here’s an example of social media at scale

Muses recently demonstrated this concept when we partnered with Pursuit of Portraits to offer an amazing tiered giveaway, the grand prize: Canon 5d Mark IV + Tamron 35mm f1.8.

If you’re a professional photographer like the participants of our contest you’d have jumped on the opportunity to win that top level gear —  hundreds of thousands did! Initially posted on the Pursuit of Portraits and Muses social channels at 9 p.m. EST, the results poured in over night. Within 12 hours we collectively attained:

  • 851,525 impressions
  • 690,907 organic reach
  • 17,562 likes
  • 497 comments
  • 218 posts
  • 2.6% engagement

That’s social media at scale: tapping into thousands of voices simultaneously whose own voices ripple on through to their friends.

With influencer marketing,  small businesses can target specific demographics and geographic regions; reaching thousands of potential customers online at once. We connected to a niche photography community: professors of portraiture.

For more inspiration and guidance on brand awareness campaigns, check out these posts:

Plus, give Muses a try and let us know if it helped you successfully choose the influencer for your latest campaign. We’d love the feedback.

Colleen Patterson is the content marketing manager for Muses, the only digital growth app focused on building long­-term relationships. She’d love you to get involved.