There are many ways you can pitch a brand through various platforms and contacts you gather on the internet. For this post, we will share a way that is more creative and built on the idea of human relationships. It is important to remember that behind each screen (mobile/desktop/tablet), is a human being, and we believe the best way to connect with another individual is to establish a relationship with them.
Say you want to pitch a travel brand and have already sent an email to their general mailbox. Here are other steps you can try:
- Go to LinkedIn, search for the “Social Media Manager” or “Marketing Manager” or “Influencer Relationships Manager” or “PR Manager” for that brand.
- Once you find the person, look them up on Instagram, and start engaging with them. This means reply to their stories from time to time, like their photos and leave a few genuine comments on their posts.
- The secret here is not to be too aggressive in the beginning, ease into your engagement, and slowly build a relationship with the brand manager on a personal level.
- After engaging with them a few weeks or months (yes sometimes it can take months depending on the individual), pitching them hopefully would become a natural conversation.
This method is not for everyone of course, it takes a lot of time and not everyone is comfortable with building a personal relationship online. However, after talking with many influencers who have gotten amazing contacts and brand deals, we’ve spotted a common theme: aiming to build a long term relationship over a quick transactional one makes your chances of getting a deal that much easier.