Our lovely Narz hosted a July workshop on behalf of Muses with Eduardo Morales, based in Brooklyn, NY, and runs @pinlord, @potteryforall, and @macramemakers. He is also the organizer for the Instagram Growth Hacking Meetup in NYC. Below is his post on how the instagram algorithm works:
To understand how the Instagram Algorithm works, it’s important to understand how Instagram itself works:
Instagram wants to show you content that delights you because delightful content will keep your attention on the app for longer and increase the likelihood of you coming back to the app more often. Your attention is what they sell to advertisers to make money, so every single part of the app is designed to maximize the attention they get from you, and their algorithm is no different.
The Instagram algorithm evaluates the engagement metrics that they consider are indicative of how delightful a piece of content is. This is how it works whenever you upload a new post:
- Your new post is shown to a small percentage of your total audience.
- It measures how fast and how often that small percentage of your audience engages (looks at, likes, comments, shares and saves) with your posts, videos and stories.
- It compares the engagement of your new posts, videos and stories to the engagement of previous posts, videos and stories of yours, on similar days and times.
- If it is getting less engagement than your average, the post is shown to a smaller percentage of your audience and it’s shown farther down on their home page = less people see your posts and discover your page.
- If it is getting more engagement than your average, then a larger percentage of your audience sees it and the higher it appears on people’s home feeds, as well as having a higher likelihood of being shown on other Explorer Pages = more people see your posts and discover your page.