When it comes to monetizing influence, you truly need to master the basics first—and Muses Ambassador, Laurelle Gunderson is an absolute master. The following tips  on how to create a beautiful Instagram feed are excerpted from her blog, Belle By Laurelle


Belle by Laurelle is almost a year old now, and over the last 6 or so months I’ve gotten quite a few compliments and questions.  While I’m no expert, I decided to start a series on being a blogger/digital influencer, to answer some of these questions and to share some of what I’ve learned and what I’ve found works!

One of the things I’ve gotten a lot of questions and complements on how to create a beautiful Instagram feed. Now, I personally don’t think my feed would come anywhere close to being considered among the most cohesive or beautiful feeds out there.

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I do, however, put a lot of time and work into cultivating an aesthetically pleasing feed and feel a sense of pride for the beautiful Instagram feed I’ve created, as any artist feels about their work.  (Yes, I do consider Instagram feeds a form of art. 😉 )  And since I must be doing something right to garner positive comments, I decided to share what I do to create as beautiful and cohesive feed as I possibly can.

Be Consistent with your Filter

One of the biggest ways to have a beautiful Instagram feed is be consistent is to make sure your photos have the same colors, tone, and look. A filter is a great way to do this.  I actually don’t use any of Instagram’s filters, as I personally feel they alter the original colors and other photo attributes too much.  Instead, I opt for VSCO.

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I love their filters and how nuanced you can be with the settings.  I also love that you can change the ‘tint’ of a photo, as I often find one of the biggest problems between two photos matching is the presence of too much pink or green.  But more on this in my next point.  I have one filter that I use on all of my photos, almost all the time.

I have changed my filters on occasion, but when I do, it’s a change I usually stick with for a few months.  Otherwise, it’s a one-off decision I make because the lighting in a photo has made it necessary for me to use a different filter to make the photo match how my photos usually look.  It’s very rare that I do this though.

Be Consistent with your Colors

As I mentioned in point 1, often times photos don’t mesh, even after the same filter is applied, is because of the presence of different colors.  I try to keep my color palette generally the same, with a lot of black & whites, neutrals, and a bit of blue and green.  When I do choose to introduce a new color, or I have a few photos I want to share that have a different tone, I gradually ease my feed into working with them, and then ease my feed back to how it normally looks.

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For example, if I am going to be featuring a pink top, I might include a flatlay with a bit of pink in it before I share the pink top, and then after maybe a shot of a street in Philly with some pink blossoms. It’s actually very similar to what I tell my piano students about their dynamics when playing a piece, everything should be gradual and you don’t want anything sticking out like a sore thumb. 😉

Be Consistent with your Tones

This is similar to point two, but different in that I’m referring more to the overall color tone of the photo, not just specific things in the photo having different colors.  I play around a lot with the Temperature (warmth vs. coolness) and Tint (green vs. pink) of photos to get them to match just right.

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Most apps have a feature that allows you to adjust the Temperature, but I’ve not found many that allow you to effectively adjust the Tint.  VSCO has this feature, so definitely play around with that if you are finding your photos are not matching well!  I also love the app ‘Darkroom’ and paid around $5 for the extra feature of being about to adjust specific colors.  You can increase or decrease specific colors, including red, orange, yellow, green, aqua, blue, purple, and pink, and it helps immensely in getting photos to blend well on your beautiful Instagram feed.

Be Consistent with your Positive & Negative Space

Another element of having a beautiful Instagram feed that looks cohesive is having the amount of negative space and positive space e consistent and blend well. When done right, it results in something very visually appealing.  Positive space is the subject(s) in a photo, while negative space is space around it.

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Most of my photos have more of a balance between the two.  But they do differ depending on what kind of shot it is, and I try to be aware of that.  For example, my outfit shots usually have a blurred background, so they come across as a bit more busy with more positive space, but are fairly balanced. My flat lays tend to have more negative space because of the white marble backgrounds…. to be continued.

Catch up with the rest of Laurelle’s insights at BellebyLaurelle.com. She’s got so many more tricks and tips up her sleeve. You’ll really want to READ ON. Dig into these blog posts more for tips and ideas on how to get there. Check ‘em out!

Belle by Laurelle is a place to find beauty in and inspiration for your everyday life and wardrobe, as curated and written by Laurelle Gunderson, a Muses ambassador with a passion for style and aesthetics and slight obsession with cats, avocados, and finely crafted handbags.