By Julie Reinberg

Once you’ve established your brand and voice, followers and fans will find you. But it’s also necessary that you proactively connect with your local market. Take it from the us, and the story behind our brand, Gem +Elli.

Everywhere we go, we get asked the twin question—so much so we decided to use our twin imagery as our marketing tool. From handmade textiles, we shifted toward posting about our style; and when thinking about our style, we realized that we’re most inspired with fashion when we travel. That’s how our traveling posts tie-in to the overall brand.  In a sense, if you’re true to yourself and your interests, an authentic brand will naturally follow.

So, you’ve got your brand and it’s up and running online. Now it’s time tap into your local market. There are a handful of ways to go about it.

  1. Look through local hashtags to find other bloggers and people connected to your industry and local to your area. They’re out there and posting publicly. Try several hashtags for more hits!
  2. Follow and engage with these people. Take it one step further and suggest to go to an event together or grab a coffee to meet face to face. When we say local market, we mean your neighbors, after all!
  3. Check if there are any networking events in your area. Trust us. There will be. If you sign up and attend, you’re guaranteed to make a few lasting connections.
  4. Plan your own networking event and invite all the bloggers or people in your industry. Don’t let a lack of networking events in your area limit your opportunity. You have the power to do anything.
  5. When you go to a restaurant or store, tell people what you do! Find a way to relate to their industry to make it a meaningful conversation. Meaningful conversations are the ones which will turn into friendships and mutual fans.

Of course, the biggest question of all is: how do we monetize all of this? For our products, it’s all about getting the most amount of eyes on them.  In order to achieve that, we have go beyond our website. We have an Etsy shop, we use Amazon, and we sell our wall hangings on Joss & Main, Wayfair, and AllModern. All of these verticals help our new customers find us.

Since our twin imagery is our main marketing tool, all of our fashion posts are linked to commission-based sites like RewardStyle and ShopStyle.

Being “fashion bloggers” is not our goal. Our goal is to use fashion to sell our own products. But if we can monetize the fashion that we do post, why not? The millennial generation isn’t just about doing one thing, or having one career path. It’s about combining everything that you love and thinking outside of the box on how to monetize those things!  If you do that, the rest will follow.  

We know! It’s time you got paid as an influencer. Dig into these blog posts more for tips and ideas on how to get there. Check ‘em out!

Colleen Patterson is the content marketing manager for Muses, the only digital growth app focused on building long­-term relationships. She’d love you to get involved.