AN EXCERPTED POST BY AMANDA FLORIAN

Ciao tutti!

Today I have a little bit of a different post, but one I’m sure other bloggers out there will appreciate.  Since creating my own blog, I’ve done so much research about how to best drive traffic to it and I have acquired a few SEO (Search Engine Optimization) tactics that I do regularly now.  Some of these tricks only take a couple extra minutes, so it’s definitely worth it to give your new post you’ve worked so hard on an extra push!

CREATE RELEVANT IMAGE TITLES AND ALT TEXTS FOR ALL IMAGES

This is something that most people completely overlook.  The image title is actually something that Google “scans” through when determining how to rank your site.  So if your file names are “IMG3045.jpg”, that’s not going to help your blog.  Create a naming convention like “your blog’s name-post title(-01,-02…).jpg” and use that for all the photos.  Having your blog’s name in there will help Google rank your post higher.

While you are in there renaming your photos (which you can do before uploading them or after in WordPress) you should also add “alt text” to them.  Alternate text in photos allows search engines to understand what your image is.  When images cannot load properly on a page, the alt text appears.  Alt text is also used by visually impaired people to understand what is in the image.

For my photos, I use a more descriptive alt text than I do for image titles.  I still include my blog’s name but I’ll had more description of the photo itself.  For example, “Bellezza Corner Fashion Post Walking Outside”.  Also the alt text does not need to be separated by hyphens and can be written more like a sentence.

UTILIZE ALL THE FEATURES OF THE *AMAZING* YOAST PLUGIN

For those using WordPress.org, you can use the game-changing Yoast plugin for SEO.  There is so much information to get out of it, and it appears at the bottom of every post.  After writing up your post, scroll down and read through all the points it suggests to correct, and which it says are good.  Often times, Yoast brings to your attention that you don’t have certain image titles/alt text in place, your post title is too long or short, or that your links are broken.  It is an awesome tool for optimizing your post, and it’s even free.

CHECK YOUR WORD COUNT

Search engines scan for word count so make sure your post has at least 300 words in it.  500 words is better, but anything below 300 will be detected and ranked lower.  The Yoast plugin brings this to your attention as well, which is very convenient.

ADD SUBHEADINGS

Make sure that your post has some use of subheadings.  This is another quality that Google and other search engines look for in your post.  They want to see the structure of a proper post.  Now, sometimes I don’t even necessarily need subheadings. But… continue taking in the rest of Amanda’s insights, here.

And while you’re at it, check out Amanda’s Soul Food, where she walks us through common life struggles with a “spiritual” perspective, aiming to equip us readers with lessons on how to gracefully move past them.

For more tips on how to continually drive traffic to your site (plus, how influencer marketing fits in),  check out these posts:

ABOUT BELLEZZA CORNER

In the years following her graduation from Connecticut College with a major in Italian Studies, Amanda Florian lived for three years in Milan as a freelance English teacher and translator before returning to the states. There, she turned her attentions to The Bellezza Corner — a lifestyle blog and “little happy place for beauty of the mind, body and soul.” For more insights, updates, and posts that soothe, follow Amanda on Facebook andInstagram