List Of 12 Great Instagram Marketing Ideas

1. Attempt to make Reels

Instagram’s answer to TikTok is reels, and if you haven’t created one yet, where have you been?

Creators have been raving about how useful the Reels feature is for making your account more discoverable since it was announced. Most people feel that buy instagram likes cheap algorithm favors reels, so if you’re seeking to grow your following, Reels is a good option.

If you’re not sure where to begin, check out the Reels stream to see what’s currently trending. To increase the discoverability of your clips, jump on the bandwagon and use popular noises and filters.

2. Take advantage of your Instagram QR code

If you own a real store or restaurant, using the Instagram QR code tool to promote your account offline can help you get new followers.

People may scan your QR code with their smartphones and be sent directly to your Instagram account, where they can follow you.

You can put it up at your physical locations, add it to business cards, or show it off on your phone so new connections can scan it at networking events and conferences.

It’s really simple to locate your Instagram QR code; simply click the three lines at the top of your profile page and select QR code. You may also send it to your phone’s contacts and share it on other social media sites.

3. Do not buy false followers.

DO NOT BUY INSTAGRAM FOLLOWERS FROM SITES THAT OFFER 100,000 INSTAGRAM FOLLOWERS IN ONE DAY. It’s a waste of money, and it could actually make your account less successful in the long term.

The ‘followers’ you acquire will have no return on investment, will not interact with your posts, and may cause potential followers to suspect your account’s genuineness. Furthermore, buying followers is against Instagram’s community guidelines and may result in account suspension or deletion.

4. In your posts, mention and tag other people.

Tagging is a wonderful technique to expand the reach of a post and encourage others to interact with it. If you’ve worked on a project with a brand or influencer, received products from a firm, or want to engage with a specific group of followers, you may use tagging to direct them to the appropriate posts.

When you tag someone in a post, they are automatically notified and are more likely to leave a comment or share it with their own Instagram audience.

Although tagging other Instagram users is a terrific way to get your material noticed, you should only tag people who are in some way related to your posts.

Tagging random individuals in posts and tagging a lot of people in one post is considered terrible Instagram form, so avoid it.

5. Encourage your followers to tag you on social media.

While we’re on the subject of tagging, encouraging your current followers to tag you in their pictures is another wonderful strategy to grow your Instagram following. This will help to get your name out there because the followers of each person who tags you will see it.

You may hold contests or competitions, such as picture competitions, to encourage your users to tag you in posts or stories.

Another benefit of encouraging users to tag you in their material is that you can reshare their posts to populate your Stories, saving you time on content development.

6. React to other people’s postings by like and commenting on them.

Interacting directly with people and telling them about your material is one of the most natural strategies to get new followers. To do so, you must engage with other users’ postings by like and commenting on them.

Try to like and comment on postings from your favorite creators every day, and participate in discussions in the comments area.

When it comes to your own account, don’t be hesitant to mention it when it’s important, but avoid leaving spammy, unrelated remarks whenever possible. All you have to do to earn followers this method is communicate with other people in a natural and authentic way.

7. Use Instagram Stories to your advantage

Instagram Stories are a terrific way to connect with your audience on a more personal level, and when used appropriately, they can help your account gain more followers and enhance engagement.

Stories don’t have to be very fascinating or edited; instead, they may be used to convey updates with your followers and generate dialogues.

When I merely need to provide a quick update with my followers, I prefer to use Stories instead of Instagram posts.

Use the poll or ask me anything stickers to encourage your followers to participate and chat to you directly in your Stories to increase engagement. You may also include hashtags and geographical tags in your Stories so that users who aren’t already following you can find them.

8. Make your own augmented reality filters

AR filters are quite popular on Instagram, and they’re a terrific way to boost your profile’s visibility. You may create your own Instagram filters with a tool like Spark AR Studio and make them available for others to use on the site.

When you upload a filter, it will appear under your profile name, which may entice people to look at your profile and follow you.

When making a filter, strive to make something amusing or interesting. This will increase its viral potential, and if a trend develops around your filter, you’ll quickly attract a large number of followers.

It will also enable you to inject some creativity into your Instagram Stories.

9. Make a list of tale highlights

Instagram Stories are only visible for 24 hours after they are posted. However, by generating Story highlights, you can make your information available indefinitely.

The story highlights are positioned between your bio and your post feed, and they’re one of the first things a potential new follower sees when they arrive on your page.

Story highlights are an excellent method to introduce your account to potential followers and show them what you’re all about. Use just the best and most relevant stuff from the archives when producing your Story highlight.

You can generate as many highlights as you like, so categorize your Stories to make it simpler for new users and old followers to locate exactly what they’re searching for.

If you have money to spend on advertising your Instagram account, running an Instagram ad campaign is one of the finest options.

Using Instagram advertisements, rather than buying phony followers from a third party, is a real and safe approach to increase your following by investing money.

Instagram offers a robust ad system that allows you to tailor advertising to specific users based on demographic data and geography. You can also specify where your advertising should appear, such as in Stories or on the Explore page.

Ads are best for businesses that offer items or services, but they can also be used to distribute content and encourage others to follow your account.

If you have a popular blog, you can turn your readers into Instagram followers by promoting your Instagram page on your site. You can advertise your Instagram page on your blog by doing the following:

  • In the footer of your blog, include links to your social media sites.
  • Using photographs from your Instagram account to decorate your blog articles
  • Visitors are encouraged to follow you via pop-ups.
  • Follow-to-enter Giveaways and contests for blog readers
  • In your emails to your subscribers, include a link to your Instagram account.

It will be easier for your blog visitors to find your Instagram profile if your blog name and Instagram handle are similar or the same. If not, make sure to mention your Instagram account at every opportunity to increase the number of people who become followers.

This is a fantastic technique to increase the number of people who see your Instagram posts.

10. Make an effort to create information that is both fascinating and unique.

You can attempt all the techniques, methods, and hacks in the book to expand your Instagram following, but one of the most crucial variables is the quality of the content you create.

No amount of effort will persuade people to follow your Instagram account if your content is dull, repetitive, or of poor quality. This is why it’s critical to concentrate your efforts on producing original and engaging material for your followers to appreciate.

When it comes to content planning, attempt to find and stick to your own style. Be distinct and original, and don’t be hesitant to experiment with new ideas. It’s also a good idea to mix up your content and use all of Instagram’s features, such as Reels, Live, and Stories, in addition to publishing photographs to your feed.

Are you unsure what your Instagram followers want to see? Create a persona for your ideal audience first.

11. Inspire others to follow you.

Asking individuals to follow your account directly is a simple but frequently ignored approach to gain new followers. For example, if you’ve made a Reel or a Story that you believe will be popular, don’t be hesitant to include CTAs like ‘like and follow’ in the caption.

This may appear to be a simple strategy, but it shows that you’re striving to expand your account, and many users will like your material and want to help you achieve your goals.

12. Make your account visible to the public

If you want to increase the number of followers on your account, you must make it public. When your account is made public, users can simply click follow to begin seeing your posts in their feed. When your account is private, however, individuals must request to follow you manually, and you must accept their request.

Although privacy is crucial, we strongly advise converting to a public account if you don’t have a compelling reason to keep your account secret. On Instagram, public accounts are very common, and making yours public will make life easier for both you and your new followers. Go to Settings > Privacy > Private account to make your account public.