Digital advertising is an inexpensive and efficient method of advertising outside of your home. It was made possible by the flat-screen television revolution. Plasma and LCD screens today are thinner than CRT (cathode-ray tube) televisions. They are placed on walls or mounted to display advertising information.
Advertisers also find digital signage very efficient, and it has many advantages over static posters and ads. First, multiple ads can be displayed on one screen. Each commercial is changed at regular intervals (often eight seconds).
Second, digital advertising content can now be uploaded remotely, rather than having to rely on technicians manually posting up ads and replacing older content. This saves both time and fuel.
Digital advertising is also flexible. Digital advertising is flexible because content can be uploaded remotely and can also be scheduled for specific times. Advertisers can target more people with local bars and restaurants’ food ads at night, while fast food and snack bar food advertisements can be shown during lunch digital advertising exam answers.
Digital advertising is mainly done indoors at locations like shopping malls, retail shops, rain stations, and airports. However, these areas have a limited audience. For example, retail stress can only be advertised to customers who are already in the premises. However, if you place a screen outside of your store, it can attract more people and allow you to reach a wider audience.
Because of the larger audience, outdoor digital signage and digital advertising have a greater potential to reach more people than indoor screens. Advertisers can target pedestrians near a shopping center, as well as those who are driving or riding on public transport.
The technology used for outdoor digital advertising is similar to indoor digital advertising. However, they are protected by an outdoor digital signage enclosure (LCD). These outdoor TV enclosures protect the screens from the elements and allow them to function in all weather conditions. This is a cost-effective and easy way to provide outdoor digital advertising.
Richard N Williams, a technical author and specialist in digital signage, helps to develop outdoor signage and protect plasmas. For more information on LCD Enclosures and other digital signage solutions, please visit us.