A well-designed website is a worthwhile investment that will bring in money for your company, yet 38% of users say they will not explore a site if it is unappealing. If you haven’t changed your website in a while, your web design may be unwittingly hurting your business by sending customers away at the door.
If it’s time to update your website, we’ve compiled a list of 10 website design best practices, as well as the do’s and don’ts of good web design. As you update your website, keep these best practices in mind.
1. Determine your target audience.
Don’t forget about the users.
Keep your target audience in mind at all times. As a professional, your viewpoint may differ significantly from that of the user. Pretend you’re looking at your website for the first time. Take a look at the user’s journey as they navigate through the various pages. It will be easier to design a user-friendly website if you concentrate on this experience.
Good surrey website design speaks to the target demographic and gives the brand a personality that people want to interact with. Crypton, take a look at this webpage. It’s geared toward a tech-savvy clientele.
The usage of parallax scrolling here increases user engagement, however parallax scrolling isn’t required on every page. Use design features, functionality, and colors that help your target audience feel at ease, based on your buyer personas.
Make search engine optimization a priority.
Websites that do not rank well in Google or other search engines have a slim chance of breaking through the clutter. Make sure you’re following the most recent SEO recommendations as you update your website and add new pages. Your page titles, meta descriptions, and content all play a role in generating more positive search signals.
Make sure your layout isn’t cluttered.
Have you ever encountered websites that resemble rows of boxes, all of which are various sizes and placed in a haphazard manner? Would you sift through it for more than two seconds? Most likely not. This is due to the fact that cluttered websites are visually confused; the visitor is unsure where to focus their attention. A well-organized layout, on the other hand, directs the viewer to the desired destination.
Establish a focal point.
So, where do you want your visitors to go when they come to your website? It is determined by the goal of your website. Visitors to an e-commerce site are more likely to make a purchase, whereas visitors to a SaaS site are more likely to request a demo or a free trial. Make your homepage’s center point whatever your website’s objective is.
Make advantage of attention-getting headlines and call-to-action buttons.
When a visitor lands on your homepage, the title and call-to-action are the first things that catch her eye. These two pieces, not the contact information, publications, or product specifications. As a result, the more action-oriented your headline and CTA are, the more likely you are to succeed.
CTAs are meant to elicit a quick response from the customer. That’s why CTAs that are clear and succinct are more effective. The conversion rate of one software company’s website increased by 106 percent after it received a facelift that included a clear, unambiguous call-to-action.
3. The use of color
Don’t go overboard with the colors.
Using too many colors in your website design will cause it to clash. Colors have a powerful psychological impact and will influence how people perceive your brand. If you’re wondering how many colors to utilize, the rule of thumb is that no more than three colors should be used in your design. If you’re dealing with a brand palette, you may be able to utilize more if you keep the colors properly balanced.
Use color combinations that complement your content.
The colors on your website should match your brand, enhance the information, and visually excite visitors.   Selecting colors at random just because you like them is not a good idea. Instead, consider the brand and its customers. You can use an automatic color scheme generator to help fill out your palette if you have a basic color but don’t know how to construct color schemes.
4. Text positioning
Long paragraphs should not be crammed onto the page.
You don’t want the design to be cluttered with text, just like the layout. Create a clean, roomy design that breaks long-form information into readable portions if you have it on your website. You may accomplish this by including plenty of white space, including graphics, and ensuring correct flow.
Make it as scannable as possible.
You have a better chance of attracting readers to the bottom if your pages are quick to skim. Online, people’s attention spans are short, but if you can make your material digestible, readers will get more out of it. Use headings, bullets, quotations, and blocks to emphasize the most important points in addition to good writing.
Establish reputation and trustworthiness.
Make your value proposition clear.
To persuade and demonstrate readers how your brand will provide value to their lives or solve their problems, use appealing language. What advantages may clients expect from making a purchase or subscribing to your service? What distinguishes your items from those of your competitors? Your conversion rates will rise if you can excite your visitors with your value proposition.
5. Navigation and search
Make it easy for users to find what they’re looking for.
Your website’s content should be easily searchable. Readers should not have to search for the sign-up form, the “About Us” page, or your contact information for more than a few seconds. Include a search box to make things even easier. This will allow people to find topics that aren’t related to the page’s primary subject.
Set up a good navigation system.
Use colors to make navigating easier if your site requires people to sign up. If your navigation headers are blue, for example, make your sign-up button green or another color. Create categories for your material so that viewers can browse it if they want to. On numerous hub pages, you can also organize content.
Your website communicates to the rest of the world that you care about the end user. Take a look at Crunchbase’s website; the user interface is stunning. If you want to go deeper into certain results, use the search box at the top, or use the menu on the left to browse parts that interest you.
Fonts are number six.
Use a limited number of fonts.
Users abandon a website that utilizes five different typefaces in seconds because it is too difficult to read. A website with too many fonts on the screen can appear cluttered and amateurish. Three typefaces are ideal: one for the major headings, another for the subheadings, and a third for the body content.
Make sure to use the appropriate font sizes.
The size of the font has a significant impact on legibility. It’s critical that they’re neither too big (filling half the page) nor too small (taking up half the page) (uncomfortable to read). Each element’s importance should be reflected in the font size. Section headers and taglines, for example, are more important than the body material, thus they’re larger. This also aids readers in scanning the information.
Use a limited number of photos.
If you utilize too many photos, your message will be drowned out, so use them selectively and effectively. Keep in mind that search engines struggle to understand photos, so don’t rely on them to transmit content. Keep your background image under 1 MB if you’re using one. Large images impede down the loading of your website.
Make it visually appealing.
Images are so successful because people think visually. Use photos in your web design if you like, but make sure they’re visually appealing, high-resolution, and not pixelated. Make sure the photographs you use represent the essence of your company. Remember that textures and gradients can also be used to increase visual appeal.
8. Compatibility with mobile devices
Don’t forget to make your site mobile-friendly.
A whopping 57% of mobile users will not suggest a website that isn’t mobile-friendly. More people are browsing and shopping on their mobile devices, and they expect fantastic mobile experiences from websites. Invest in responsive or mobile-first design to ensure that you do not lose customers at critical times.
Make sure to check for functionality.
It’s not enough for your website to appear amazing on mobile; it also needs to work properly. Give your mobile users the tools they need to complete tasks, such as product searches, store locators, service information, and more. You will not lose clients who are seeking on the go if you can embrace these opportunities.
Don’t skimp on the speed.
Slow-loading webpages will almost surely result in a greater bounce rate because people are impatient. If your page takes longer than five seconds to load, your visitors will become frustrated and look elsewhere. Consider deleting any non-essential elements from your webpages, such as videos or large photos that take a long time to load. Compressing images will also help to speed up the loading process. Finally, to greatly speed up your sites, use browser caching to store cached versions of static content.
9. Traditional vs. one-of-a-kind design
Don’t underestimate the power of tradition.
On the internet, people are accustomed to specific forms and conventions. This familiarity aids the brain’s ability to process information and make judgments. It shouldn’t take a detective to find out who you are and what you have to offer. Traditional web design has the advantage of allowing consumers to comprehend what your website is about with just one glance.
Your section above the fold should suffice.
According to a Nielsen study, your website visitors will spend 80% of their time above the fold. The starting screen is the area that you see without scrolling.
In this initial screen, the top websites describe what they do. A common approach is to utilize a headline (think of your company’s tagline or mission statement) followed by a brief subtitle text that describes your services or products. Finish with a call-to-action button to guide visitors to the next stage of your conversion funnel.
The headline is the CTA, and Airbnb executes it wonderfully. The call-to-action is bolstered by a sequence of amazing trip photographs, despite the lack of subtitle text. A search bar is intuitively placed just beneath the headline. The search bar’s example text invites engagement.
Use floating menus whenever possible.
Users find it inconvenient to have to scroll all the way to the top or bottom of a page in order to navigate the site. Many websites now offer floating menus, which glide along the top or side of the screen as you scroll, making navigating much simpler.
AMD, a computer hardware behemoth, has floating “share” buttons that allow visitors to share content they find interesting across a range of social media platforms such as Twitter and Facebook. As a result, AMD saw a 3600 percent boost in social sharing as more individuals discovered and shared their pages.
Do not be afraid to be original and inventive.
Nonetheless, you want your company to stand out from the competition. Use components that make your site stand out without interfering with the flow of information. Experiment with different things, whether it’s moving visuals, video, or other design components, and keep track of the results. It’s possible that you’ll be shocked by what works.
10. Put it to the test
Don’t forget to put it through its paces.
After you’ve finished developing the site, test it to ensure that it functions properly. Navigate your website on a variety of devices to verify if it’s performing what it’s supposed to. The user’s experience varies depending on the device, browser, and location. Try to reproduce various circumstances so that any problems or performance concerns can be identified before they occur.
Consider yourself a CEO.
In addition to being an artist, a great web designer must think like a CEO. This will assist you in viewing the website in terms of business strategy. A site that looks nice, is user-friendly, and helps the business achieve its goals will result from critical evaluation.